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Tourist Offices
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Written on
28/8/2023

Target your updates with the quality dashboard

While the response rate of your campaigns is a good indicator for the coming season, the relevance and quality of the information collected is not guaranteed. Are the photos transmitted by your tourism service providers in High Definition? Do you have the copyrights to distribute them? Are you able to identify when your suppliers are closed, and when to contact them to reopen?

It's now possible to identify and combine these characteristics, and then initiate targeted, and therefore more effective, campaigns. Discover the data quality dashboard now! ✅

More targeted and synthetic update campaigns for better results!

👉 It's a trend that's particularly evident in the practices of our users: the more targeted the update campaigns (by type of provider and by information/field), the better the feedback from tourism providers.

🎯 Our quality dashboard is part of this continuity, enabling you to identify the precise strengths or weaknesses of your data and guide you towards more targeted updates.

💭 If that doesn't inspire you and no more impactful targeted campaign topic comes to mind, discover the following example without further ado:

Valentin Beaudon, Digital Manager at Destination Ile de Ré, has put into practice a very special technique for updating tourist accommodation and making it accessible to people with reduced mobility!

What can we learn from this campaign?

  • The subject asks for confirmation, the email is complete and didactic with screenshots.
  • The form is enriched with headings and customized input aids

Results: opening and response rates of 66% and 68% respectively!

Here are a few other leads to follow:

  • To avoid losing the service provider, you need to ask him about a specific subject
  • Don't hesitate to make the form educational and visual
  • Personalized questionnaires are a great asset!

The data quality dashboard: a new way to manage your relationship with your customers tourism professionals

Thanks to this module, you can now analyze the data in your possession to bring out their specific features. ✅

Any restaurateurs with no upcoming opening dates as the festive season approaches? Don't wait any longer, contact them and ask for their Christmas menu!

❄️ Winter is coming and your activity providers don't have any high-resolution photos of winter activities? Keep it simple, focus their attention on their photos and nothing else!
This way, you prioritize your actions and personalize the message you send to your tourism professionals. Your opening rate will be all the higher, and your partners won't need to spend a lot of time replying to you.

🎯 From the dashboard, you can view all your indicators instantly and choose to launch a targeted campaign at any time.

Hubo data quality dashboard
Data quality dashboard overview - Hubo

👉 Observe changes in quality indicators in real time and identify your progress throughout the year.

📷 Do the majority of low-resolution photos come from a particular type of tourism provider? Perhaps they need specific guidance on the subject?

🔎 In addition to saving time, you'll be able to identify new avenues of support for your tourism service providers.

Interested in this new module?

We'd be delighted to give you a demonstration!

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