How to get a better response rate: testimonials and tips
How can I encourage my tourism service providers to respond to my information requests? This is a question frequently asked by tourist offices. To answer this question, we brought together several tourist offices to discuss the subject. Feedback from the experience and organization of each office, internal statistics and observations to bring you - we hope - the key to success! Read the minutes and access the replay of our workshop on optimizing response rates!
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A sneak preview of the workshop ⬇️ ⬇️
About Uska - Since 2017, we've been supporting around 100 tourist destinations in their digital transitions. Improving the quality of tourist information in territories is of paramount importance to us. In addition to our data management services, we raise awareness among tourist offices on topics directly related to their business and our area of expertise: digital data.
Record response rate: 93% for the Porte de DrômArdèche tourist office!
Despite a particularly eventful year, the Porte de DrômArdèche tourist office shone among Dahub users, thanks to a record rate in 2020. To mark the occasion, we invited Dimitri SANIAL to share his story and his "secret recipe" for obtaining such a high level of commitment from tourism professionals.
On average, one out of every two service providers responds to requests from Dahub user offices. Thanks to our internal statistics and feedback from workshop participants, we were able to draw up a plan of attack!
The foundations of an effective strategy for collecting maximum data!
This strategy involves several key stages.
BEFORE
Raise awareness, educate and inform!
It's essential to keep in regular contact with your service providers and communicate your expectations regarding future update campaigns. Don't forget to mention the benefits of data collection: visibility, brand awareness, attractiveness...
In a context of accelerated digital transition, your contacts need to be able to adapt to the new tools you'll be using... avoid unpleasant surprises and train them if necessary!
Don't forget to let them know in advance! Are you planning an update campaign soon? Let them know, and let them know how to get ready for the big day.
DURING
Set the right strategy with Dahub! Our tool lets you personalize your questionnaires, automate their e-mailing, program automatic reminders... and many other features are available.
A few tips to optimize this step!
- Perfect the wording of your e-mails, paying particular attention to your subject line and the e-mail address you're sending to. The easier it is for recipients to identify you, the more likely they are to open your e-mails.
- Don't hesitate to personalize your e-mails and signatures in the colors of your corporate identity.
- Words in bold are the most attention-grabbing: so highlight the most important elements for the fastest readers.
- A clear and concise introduction is essential. Right from the introduction, your recipients need to know that this is an update campaign.
- Beware of "forbidden" words that send your e-mails straight to spam.
- Send your campaigns at the right time! According to our statistics, it's best to schedule your mailings at the beginning of the week (Monday or Tuesday), between 10am and 1pm.
AFTER
Bringing people together
All your actions and events are of paramount importance to your information gathering. By creating links with and between your service providers, you can be sure of positive results! Now's the time to use your imagination to motivate your troops and, in the long run, increase the attractiveness of your region!
Ask us for a replay of the workshop!
Testimonials, feedback and tips from a dozen tourist offices to give your future strategy a boost!
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